Senior Director, Brand Marketing NORAM

📋 Description

• Define and lead full-funnel NORAM brand strategy balancing short-term performance and long-term growth.
• Localize global brand positioning and messaging to resonate across NORAM.
• Lead cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Set NORAM media priorities and budget; collaborate with internal and agency teams to optimize plans.
• Mentor and grow brand leaders, fostering an inclusive, collaborative culture.
• Partner with Creative to balance storytelling and conversion and drive measurable impact.

🎯 Requirements

• 12+ years of brand marketing leadership across North America.
• Proven track record building and scaling full-funnel brand strategies with impact.
• Experience developing integrated campaigns across online and offline channels.
• Comfortable in performance-driven environments with measurement, testing, and attribution.
• Ability to balance creative ambition with commercial objectives.
• Experience managing and developing teams and influencing senior stakeholders.

🎁 Benefits

• Work from almost anywhere up to 20 days per year.
• Mental health and well-being programs (therapy via SpringHealth, HeadSpace).
• No meeting Fridays.
• Paid parental leave.
• Generous paid vacation and birthday time off.
• Career growth: Development Dollars, leadership development, on-demand e-learnings.