Senior Director, Brand Marketing NORAM

📋 Description

• Define and lead a full-funnel, audience-first brand strategy across NORAM.
• Shape how KAYAK shows up culturally with a modern, differentiated voice.
• Localize global brand positioning and messaging for NORAM.
• Lead cross-channel campaigns across TV, video, OOH, audio, and social.
• Set NORAM media priorities and budget allocations; execute with internal/agency teams.
• Collaborate on experiments, media-mix modeling, and incrementality testing.

🎯 Requirements

• 12+ years of brand marketing leadership across North America.
• Proven track record building and scaling full-funnel brand strategies with measurable impact.
• Experience developing integrated campaigns across online and offline channels.
• Comfort working in performance-driven environments with measurement, testing, and attribution.
• The ability to balance creative ambition with commercial objectives.
• Experience managing and developing teams and influencing at senior levels.

🎁 Benefits

• Work from almost anywhere for up to 20 days/year
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + birthday leave
• Paid volunteer time
• Development Dollars for career growth