Senior Director, Customer Advocacy

📋 Description

• Define the vision and strategy for Appian’s global customer advocacy and reference program in
• Manage and grow a pipeline of customer champions for advocacy opportunities.
• Build compelling customer narratives for case studies, speaking engagements, and media
• Develop and oversee the customer reference pipeline with internal teams and stakeholders.
• Identify customer successes, capture stories, and secure external permissions.
• Provide customer insights to strengthen marketing strategies across regions and buyers.

🎯 Requirements

• 12+ years in B2B Marketing, Sales, Customer Success, or related field; 5+ years in customer
• 5+ years of people-management experience with senior executives and stakeholders.
• Proven success in developing and scaling customer storytelling programs.
• Strong executive relationships and ability to secure external participation.
• Excellent writing, presentation, and storytelling skills; experience with multiple formats
• Strong project management and cross-functional collaboration skills; Bachelor’s degree or

🎁 Benefits

• Base Salary Range: $175,000 – $350,000 USD
• Comprehensive benefits package including health, retirement, and learning resources.
• Tuition reimbursement, flexibility programs, and equity opportunities where applicable.
• Inclusive culture with affinity groups and leadership development.