Senior Director, Demand Generation

📋 Description

• Develop and execute demand generation strategy to drive awareness and demand.
• Leverage ABM to target high-value accounts with sales alignment.
• Plan multi-channel campaigns: email, digital ads, social, events, content.
• Use data and analytics to measure campaign effectiveness and optimize.
• Collaborate with sales to align marketing and sales goals.
• Create audience-specific content with product marketing and creative.

🎯 Requirements

• 7-10 years in demand generation, including ABM; cybersecurity a plus.
• Proven track record of demand gen programs driving revenue and market share.
• Deep understanding of demand gen tactics, tools, and technologies; measurable results.
• Fast-paced and agile mindset; implement marketing initiatives at speed.
• Excellent communication and collaboration with cross-functional teams.
• Analytical mindset; leverage data to drive decisions and optimize marketing.

🎁 Benefits

• Competitive salary and stock options.
• Health benefits and unlimited PTO.
• Parental leave and tuition reimbursements.
• Equity and incentive programs.