Senior Director, Demand Generation

📋 Description

• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions.
• ABM: Leverage ABM techniques to target high-value accounts, collaborating with sales and marketing to tailor campaigns.
• Multi-Channel Campaigns: Plan and execute email marketing, digital ads, social, webinars, events, and content to generate and nurture leads.
• Data-Driven Approach: Use data and analytics to measure results, identify optimization opportunities, and share insights with stakeholders.
• Sales Collaboration: Align demand generation with sales objectives to ensure marketing-sourced opportunities convert.
• Global Campaign Strategy and Content Development: Partner with product marketing and content teams to create audience-specific content and messaging.

🎯 Requirements

• 7-10 years in demand generation; ABM exp; cybersecurity a plus.
• Proven track record of programs driving revenue and market share.
• Deep understanding of demand generation tactics, tools, and technologies with measurable results.
• Fast-paced and agile mindset; ability to implement initiatives quickly.
• Excellent communication and collaboration with cross-functional teams.
• Analytical mindset; ability to leverage data to drive decisions and optimize marketing.
• Bachelor's degree in Marketing, Business, or related; Master’s a plus.

🎁 Benefits

• Stock options
• Health benefits
• Unlimited PTO
• Parental leave
• Tuition reimbursement
• Country-specific benefits