Senior Director, Global B2B Marketing

📋 Description

• Set the marketing strategy for Lyft's Global B2B Platform globally, spanning Lyft's Global B2B
• Orchestrate the marketing to the administrators across government, healthcare, B2B, Automotive
• Build the operating rhythm (planning cycles, budget allocation, reporting cadence) that lets a
• Decide what should be centralized (brand standards, martech, measurement) versus what should stay
• Own the marketing technology stack for global B2B: customer relationship management (CRM) and
• Build the systems and dashboards needed to see one accurate view of pipeline, marketing qualified

🎯 Requirements

• 15+ years in business-to-business (B2B) or enterprise marketing, including at least 5 years leading
• Direct experience selecting, implementing and scaling marketing technology (CRM, marketing
• A track record of building an operating model, not just running campaigns: planning processes
• Experience designing and running large, multichannel tentpole programs that tie back to measurable
• Experience managing marketing or creative agencies, and building co-marketing programs with
• Executive presence: able to represent marketing's point of view credibly in senior and

🎁 Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly