Senior Director, Growth Marketing (Bible Gateway)

📋 Description

• Own and execute the overall digital marketing and growth strategy, developing initiatives that
• Lead integrated marketing planning and messaging across seasonal and evergreen campaigns
• Develop, implement, and continuously optimize customer acquisition strategies across multiple
• Lead funnel marketing strategies across multiple customer entry points, optimizing landing pages
• Design and execute subscriber engagement and retention strategies that reduce churn, increase
• Maintain accountability for revenue growth, engagement, conversion, retention, and marketing

🎯 Requirements

• At least 10 years of experience in digital marketing within a direct-to-consumer (DTC) or
• Demonstrated success developing and executing growth strategies for consumer-facing digital
• Strong hands-on expertise in CRM, email marketing, social media, paid media, and integrated digital
• Proven experience managing substantial performance marketing budgets and delivering against
• Strong understanding of marketing performance metrics, including customer acquisition cost (CAC)
• Experience designing and optimizing marketing funnels, including landing pages, paid acquisition

🎁 Benefits

• Annual salary range: $120,000–$160,000, with compensation determined by experience, industry
• Competitive compensation packages designed to attract and retain experienced marketing leaders.
• Comprehensive benefits covering physical health, retirement, and savings.
• Caregiving benefits and resources to support employees' personal and family responsibilities.
• Emotional well-being resources and programs designed to support overall wellness.
• Transportation-related benefits.