Senior Director, Lifecycle & Customer Excellence Marketing

📋 Description

• Lead the strategic vision and execution of lifecycle marketing across the customer journey
• Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement
• Build and lead a high-performing team including managers, strategists, and lifecycle specialists.
• Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals
• Partner across marketing, customer success, and product to ensure seamless alignment and continuous
• Design and execute product-led growth strategy for lifecycle marketing, including product qualified

🎯 Requirements

• 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a
• Proven track record of leading teams and building scalable lifecycle marketing systems.
• Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence.
• Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies.
• Experience supporting or leading Product-Led Growth motions, including PQL strategy and product
• Familiarity with product telemetry platforms (Mixpanel, Amplitude, Segment) and in-product

🎁 Benefits

• Base pay range: $220,300 - $396,500 (USD)
• Equity (when applicable)
• Variable/incentive compensation
• Health plans including flexible spending accounts
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)