Senior Director of Integrated Customer Marketing

📋 Description

• Define and lead Monzo's customer marketing vision across Core, Wealth, Borrowing and Payments.
• Set strategic direction across CRM, Lifecycle Marketing and Integrated Marketing.
• Own end-to-end customer engagement strategy across channels.
• Lead GTM for new products and major launches with Product Marketing.
• Build lifecycle programs with timely, personalised communications.
• Lead evolution of CRM and engagement capabilities for value across channels.

🎯 Requirements

• Significant experience leading enterprise customer marketing and lifecycle functions.
• Defined engagement marketing strategy across large product portfolios.
• Led integrated teams spanning CRM, Lifecycle Marketing and Integrated Marketing.
• Deep expertise in customer marketing disciplines and leadership to unite functions.
• Experience scaling organizations through rapid growth and international expansion.
• Strong leadership collaborating with Product Marketing, Brand, Creative, Content, Growth teams.

🎁 Benefits

• Hybrid working with London office and home.
• Flexible working hours.
• £1,000 learning budget per year.
• Access to comprehensive employee benefits.
• Incentive awards tied to performance.