Senior Director of Marketing

📋 Description

• Own the Casago brand: set national strategy and awareness.
• Govern brand standards across franchise markets.
• Steward franchise marketing fund: budgeting, reporting, ROI.
• Drive homeowner awareness and supply; feed owner leads.
• Drive guest demand and direct bookings via paid, SEO, lifecycle/CRM, and content.
• Lead and grow the team; build a lean martech stack.

🎯 Requirements

• 10+ years in marketing with 5+ years leading teams.
• Experience in multi-location franchise/hospitality/travel/real estate marketing to two audiences.
• Hands-on experience managing a franchise marketing fund or co-op budget with transparency.
• Brand and performance fluency in paid media, SEO, lifecycle, attribution.
• Proven cross-functional leadership without direct authority.
• Adoption of AI and automation to do more with less.

🎁 Benefits

• Health/dental/vision insurance based on hours worked.
• Employer Sponsored & Voluntary Benefits based on hours worked.
• 401K with immediate company match on the first 4% you contribute.
• Health & Dependent Care FSAs based on hours worked.
• Paid Flex Time Off / Vacation & Sick Time.
• Employee Discounts.