Senior Director, Offline Marketing

📋 Description

• Own the plan to continue the rapid growth of our offline marketing program. Identify new
• Set the multi-year offline strategy and own planning, execution, and tracking across all channels
• Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline
• Own offline budget allocation and forecasting. Make informed tradeoffs between near-term efficiency
• Monitor performance weekly and monthly through a DR lens (e.g., CPL, ROAS), and make proactive
• Develop and champion approaches for understanding the longer-term, harder-to-measure effects of

🎯 Requirements

• Demonstrated success growing offline channels significantly in-house at a high-growth, direct
• You can step back from the weekly numbers to build a long-term vision, make clear tradeoffs, and
• 8+ years in direct response marketing, including 5+ years managing offline or multi-channel
• Experience measuring and reasoning about the longer-term impact of broad-reach media like TV, using
• Hands-on experience planning, buying, and negotiating across Linear TV, streaming/OTT, podcast
• Advanced Excel skills, plus the ability to use BI tools (e.g., Tableau) to generate insights.

🎁 Benefits

• US benefits details available at https://www.ethoslife.com/careers/
• Base salary range: $183,000 - $322,000 per year
• Potential for bonus, equity, and other benefits (not detailed in job description)