Senior Director, Portfolio Naming

📋 Description

• Define the long-term vision, principles, and frameworks that guide naming across ServiceNow's
• Establish clear approaches for products, platform capabilities, AI experiences, solutions, offers
• Continuously evaluate how naming decisions collectively shape customer understanding of the
• Move beyond individual naming requests to proactively identify emerging challenges and
• Own the health and evolution of ServiceNow's broader naming ecosystem.
• Evaluate the cumulative impact of naming decisions across the portfolio and develop strategies to

🎯 Requirements

• 12+ years of experience in enterprise technology, product marketing, portfolio strategy, brand
• Proven experience operating at the intersection of product strategy, portfolio strategy, customer
• Experience building and scaling organizational capabilities, operating models, or centers of
• Demonstrated success influencing VP- and C-level stakeholders.
• Strong understanding of enterprise software portfolios, platform businesses, and go-to-market
• Strategic systems thinker who can balance individual decisions with long-term portfolio outcomes.

🎁 Benefits

• Health plans including flexible spending accounts
• 401(k) Plan with company match
• ESPP (Employee Stock Purchase Plan)
• Matching donations
• Flexible time away plan
• Family leave programs