Senior Director, Product Marketing

📋 Description

• Lead enterprise Product Marketing strategy, evolving from product-level to theme-based GTM programs
• Own the Product Marketing operating model, including GTM launch frameworks, cadences, governance
• Drive cross-functional GTM leadership with Product, Sales, Customer Success, Channel, Demand Gen
• Develop and coach a high-performing Product Marketing organization with strategic standards and
• Champion AI-enabled and modern marketing practices using automation and scalable processes to boost
• Represent Product Marketing as a strategic business leader, guiding executive planning and market

🎯 Requirements

• 10–12+ years in product marketing with at least 7 years in leadership roles.
• Proven success leading managers/marketers in B2B SaaS or tech.
• Experience elevating PMM from product messaging to solution/theme-based GTM strategies.
• Track record building scalable frameworks and enterprise GTM strategies.
• Experience with cross-functional executive alignment and strategic business planning.
• Partnered with Sales leadership to build product-led sales plays and repeatable revenue motions.

🎁 Benefits

• Work in a product-first SaaS B2B environment focused on large enterprise customers.
• Deliver meaningful, high-impact work influencing product direction and customer success.
• Equity eligibility for all Appfire team members.
• CSR: Three fully paid volunteering days yearly.
• Private Healthcare, sport allowance, and local benefits.
• Remote role that can be based in the US, Canada, UK, Poland or Spain.