Senior Executive Product Owner, Marketing Data & Audience Platform (m/f/d)

📋 Description

• You own the Marketing Data & Audience Platform backlog across CDP, CRM data layer, and audience
• Single point of accountability for CRM data quality, standards, and remediation initiatives.
• Lead the CDP roadmap from vendor evaluation to identity resolution and data ingestion pipelines.
• Interface between marketing channels and engineering/data teams, translating business needs into
• Enable SEA and Display teams to activate high‑performing audiences across ad platforms.
• Scout and evaluate AI solutions for data workflows and AI‑driven audience creation.

🎯 Requirements

• 3-6 years in product ownership/management in data‑intensive or MarTech environments, with agile
• Strong understanding of CDP concepts, CRM data models, and audience management for digital
• Familiarity with data quality frameworks, governance, and GDPR/consent management in MarTech.
• Experience with CDP platforms (Segment/Tealium/Salesforce CDP/mParticle) and data integrations
• Background in data engineering/analytics (SQL, data pipelines, BI) and exposure to AI/ML in
• Fluent English; able to collaborate with engineers and marketers and drive AI/automation in

🎁 Benefits

• The SIXT Lisbon Experience with hybrid work and office days.
• Community & International Environment with regular events and talks.
• Flexibility & Modern Work Setup with two office days/week and flexible hours.
• AI tools access from day one (Claude by Anthropic and SIXTgpt).
• Time Off & Wellbeing: 28 vacation days, birthday day off, volunteer day, private health
• Everyday Benefits: Coverflex allowance and daily meal allowance.