Senior Global Product Marketing Manager, Consumer Digital - Growth

📋 Description

• Develop deep expertise in consumer needs, behaviors, market dynamics, and competitive landscapes to
• Identify opportunities to increase engagement, retention, conversion, and lifetime value through
• Build compelling value propositions and business cases grounded in consumer needs, health outcomes
• Define segmentation, targeting, positioning, and messaging narratives for consumer digital products
• Lead global go-to-market strategies from early product development through launch, adoption, and
• Develop strategies across pricing, placement, and promotion while creating scalable go-to-market

🎯 Requirements

• 8+ years of experience in product marketing, ideally across consumer digital products, technology
• Proven success driving engagement, retention, or lifetime value for health products or other
• Strong experience developing positioning, value propositions, and global go-to-market strategies.
• Deep understanding of consumer journeys, lifecycle strategy, segmentation, personalization, digital
• Experience using market research, consumer insights, behavioral data, competitive intelligence, and
• Demonstrated ability to influence product roadmaps, priorities, and cross-functional teams both

🎁 Benefits

• Base salary range of $148,000–$185,000 USD.
• Comprehensive medical, vision, dental, and life insurance coverage.
• Accidental death and dismemberment (AD&D) insurance.
• Short-term and long-term disability insurance.
• Sleep care management benefits.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).