Senior Google Ads Specialist

📋 Description

• Develop, launch, manage, and optimise Google Ads campaigns across Search, Performance Max, Display
• Build and implement strategies for hotels, resorts, and accommodation providers, focusing on
• Conduct account audits, keyword research, competitor analysis, and search-term reviews to identify
• Optimise bidding strategies, budgets, keywords, negative keywords, audience targeting, ad copy
• Configure, test, and maintain conversion tracking and attribution using Google Analytics 4 (GA4)
• Run A/B tests across ad copy, creative assets, bidding strategies, and landing pages to improve

🎯 Requirements

• At least 4–5 years of hands-on Google Ads experience, including end-to-end campaign management at a
• Strong expertise across Search, Performance Max, Display, YouTube and Video, Demand Gen, and
• Advanced knowledge of bidding strategies, keyword research, negative keyword management, audience
• Demonstrated ability to improve ROAS, reduce CPA, and increase conversion volume, supported by
• Proficiency in GA4, Google Tag Manager, enhanced conversions, offline conversion imports, and
• Experience using Google Ads Editor, Google Ads scripts, Looker Studio, and third-party PPC tools

🎁 Benefits

• Competitive salary: 80,000–100,000, as stated in the original listing; the currency was not
• Fully remote work arrangement.
• Work-from-home schedule of 7:00 AM to 4:00 PM.
• Company-provided desktop or laptop equipment, including backup internet support.
• Health Maintenance Organisation (HMO) coverage from the first day of employment.
• Fifteen vacation days and five sick leave days.