Senior Growth & Lifecycle Marketing Lead

📋 Description

• Lead experiments to develop and scale marketing tools and playbooks.
• Own end-to-end lifecycle marketing for the contributor workforce.
• Run experiments across paid channels to build best practices.
• Design, copy, segmentation, and analysis of email programs.
• Apply UX/UI sensibility to craft intuitive messaging across touchpoints.
• Build and own re-engagement strategies for lapsed contributors.
• Collaborate with marketing and product on positioning and GTM for new features.
• Work with product, ops, and growth to align initiatives and roadmap.

🎯 Requirements

• Data and analytical fluency: pull numbers, build models, and share findings.
• Lifecycle marketing end-to-end: onboarding, engagement, retention, reactivation.
• Hands-on email marketing with ESPs, segmentation, deliverability, and testing.
• UX/UI background or strong design sensibility.
• Exceptional writing: clear, concise, audience-aware copy.
• Product marketing range: go-to-market and messaging contributions.