Senior Growth Marketer (Labs)

📋 Description

• Own lifecycle marketing to drive activation, engagement, retention, and growth.
• Build, launch, QA, optimize campaigns across email, SMS, push, in-app, webinars, content.
• Develop onboarding and customer journeys to demonstrate Labs value.
• Collaborate with Product on messaging, positioning, GTM for features/partnerships.
• Design growth experiments to improve conversion and outcomes.
• Use segmentation and automation for relevant lifecycle communications.

🎯 Requirements

• 5+ years in Growth Marketing.
• Experience owning lifecycle programs end-to-end.
• Hands-on with marketing automation: Iterable, HubSpot, Marketo, Mailchimp, Braze or similar.
• Experience partnering with Product on launches and go-to-market.
• Strong segmentation, experimentation, personalization, and journey optimization.
• Excellent project management and multi-priority handling.

🎁 Benefits

• Remote-friendly with growth opportunities in a health-tech SaaS.
• Cross-functional collaboration with Product, Marketing, and Commercial teams.
• Autonomy to own meaningful growth initiatives.
• Engaging, fast-paced environment with measurable impact.
• Opportunity to shape a strategic Labs experience.