Senior Growth Marketing Lead, Engagement

📋 Description

• Own lifecycle strategy across the full member journey via email and push.
• Translate membership benefits into effective journeys in collaboration with global teams.
• Use segmentation, triggers, personalization, and automation for targeting.
• Partner with Analytics on segmentation, incrementality, and performance.
• Manage an experimentation roadmap across messaging, timing, and channels.
• Present strategy and results to executives and stakeholders.

🎯 Requirements

• 15+ years B2C CRM/lifecycle in fast-paced consumer/e-commerce.
• 9+ years in lifecycle marketing, journey design, segmentation, personalization.
• Strong prioritization and project management; manage multiple workstreams.
• Autonomous, able to move work forward.
• Thrives in ambiguity; adaptable leadership.
• Deep experience with CRM platforms, marketing automation, AI personalization.

🎁 Benefits

• Remote eligible US role with occasional office/offsite.
• Bonus, equity, and benefits eligibility.
• Employee Travel Credits.
• Commitment to inclusion and accessible processes.