Senior Growth Marketing Manager, Upper Funnel

📋 Description

• Own upper-funnel media strategy across CTV and YouTube; launch and optimize campaigns.
• Create measurement frameworks linking brand spend to revenue.
• Design and optimize brand funnel touchpoints from awareness to conversion.
• Optimize budget allocation with data-driven ROI focus across the funnel.
• Collaborate with brand and creative teams to reflect Tilt's mission.
• Translate upper-funnel results for leadership and build scalable processes.

🎯 Requirements

• 6+ years in growth marketing with upper-funnel focus (CTV, YouTube).
• Background with upper-funnel ad platforms (Google/YouTube, Meta, Roku, etc).
• Hands-on TV/CTV campaign planning, buying, optimization, reporting.
• Proven ability to measure ROAS and incrementality with imperfect data.
• Deep familiarity with YouTube/CTV platforms and their measurement tools.
• Analytics: Google Analytics and Amplitude; SQL is a plus.

🎁 Benefits

• Virtual-first teamwork with WFH office reimbursement.
• Competitive pay and equity.
• Flexible health plans and subsidies.
• Visibility to leadership; fast idea adoption.
• Paid global onsites for in-person gatherings.
• Growth opportunities and recognized impact.