Senior Growth & Performance Analyst

📋 Description

• Plan, structure, execute, and optimize sophisticated paid media campaigns across Search, Social
• Monitor campaign performance on a daily basis, quickly identifying inefficiencies, performance
• Execute full-funnel acquisition strategies across B2C and B2B audiences and multiple business
• Develop hypotheses and lead A/B, incremental, and lift tests to evaluate new channels, formats
• Manage media budgets and daily and weekly pacing, recommending tactical reallocations across
• Apply advanced measurement and attribution approaches to improve the understanding of media

🎯 Requirements

• Solid hands-on experience managing complex performance marketing campaigns and significant media
• Proven experience developing and executing B2C and/or B2B acquisition strategies in complex digital
• Demonstrated experience with A/B testing, incrementality testing, lift measurement, or other
• Proven track record of improving media efficiency, including reducing CAC/CPL while generating
• Advanced, hands-on proficiency with major advertising platforms such as Google Ads, Meta Ads
• Strong knowledge of data analysis and web analytics tools, including GA4 and Looker Studio or Power

🎁 Benefits

• Market-competitive compensation
• Health insurance
• Dental insurance
• Private pension plan
• Flexible benefits designed to adapt to individual needs
• Food allowance