Senior Growth Product Manager - User Activation

📋 Description

• Own exchange active user metrics; define/execute activation growth strategies
• Lead consumer-facing growth features: task systems, check-ins, rewards stores, trading incentives
• Plan/operate user campaigns (trading comps, airdrops, seasonal events); build platforms/frameworks 0→1
• Optimize activation/retention via data-driven analyses (funnel, segmentation, A/B testing)
• Coordinate across design, engineering, data, and compliance to deliver projects
• Monitor industry trends and competitors; identify growth opportunities

🎯 Requirements

• 5+ years in internet product/growth; 2+ years at a crypto exchange/Web3
• Ownership of activation/retention metrics with proven DAU/MAU growth
• Strong consumer-facing product design; 0-to-1 work in task systems, gamification, viral growth
• Proven track record in large-scale campaign planning and execution
• Experience with licensed platforms; knowledge of KYC tiering, geo-restrictions, compliance trade-offs
• Data-literate; proficient in SQL/BI; able to design/analyze A/B experiments

🎁 Benefits

• Growth Fund: support for professional development and continuous learning
• Internal Events: team-building activities, workshops, events
• Global Collaboration: diverse, international team
• Career Advancement: growth opportunities within a global company
• Internal Mobility: long-term development with internal opportunities
• Campaign product experience at super apps (Taobao/Alipay) and large-scale events