Senior International Marketing Manager

📋 Description

• Own the marketing strategy for Roo's international markets, setting goals for acquisition and brand
• Lead go-to-market and engagement planning for each new market: audience and market insight
• Build Roo's international launch playbook so each new country launches faster and with less lift
• Bring the voice of each market back to Roo, sharing what you learn from veterinary professionals
• Define Roo's positioning and messaging for each market in partnership with the brand and product
• Develop the proof points, customer stories, and data that build Roo's credibility in a new market.

🎯 Requirements

• You have deep experience in multi-channel marketing strategy, including launching a brand or
• You've owned positioning and messaging for a professional audience and built the proof points that
• You've owned acquisition budgets and measurement, and make smart trade-offs when data is early.
• You bring cross-functional partners together around a shared plan and move work forward through
• You're comfortable building from ambiguity and move easily between strategy and hands-on work.
• You understand marketing and privacy regulation across countries, ideally including Canada.

🎁 Benefits

• Lead marketing for Roo's first international markets and shape how Roo grows around the world.
• Build the launch playbook Roo uses for every new country.
• Work across strategy, messaging, acquisition, and brand, with the support of Roo's central
• Help veterinary professionals find flexible, meaningful work and help hospitals get the support
• Partner closely with an ambitious leadership team that values first-principles thinking, ownership
• Stipends for home office setup, continuing education, and monthly wellness.