Senior/Lead User Acquisition Manager - Brighterly

📋 Description

• Meta Ads: manage and scale, improve channel efficiency on growing budgets
• TikTok: take over user acquisition on this channel, develop it to target KPIs
• Analytics: deep work with marketing metrics, unit economics, and LTV
• Experiment with new user acquisition approaches, including networking and alternative sources
• Develop automation and process systems for user acquisition
• Build processes and decision-making frameworks in user acquisition, with freedom to implement ideas

🎯 Requirements

• 4+ years in user acquisition/performance marketing
• Proven experience scaling Meta Ads, with a specific case study showing performance improvements
• Hands-on experience with TikTok Ads or Google ads is a plus
• Team management and hiring experience is a plus
• Strong drive for excellence, not settling for mediocrity

🎁 Benefits

• High-impact area: user acquisition is a key growth driver for the company
• Opportunity to lead a critical department and build a team in a rapidly scaling business
• Growing budgets and freedom to test new channels and strategies