Senior Lifecycle Marketer

📋 Description

• Own end-to-end lifecycle programs to drive activation, engagement, productivity, and retention for
• Define segmentation, journeys, testing plans, and measurement frameworks; build and own program
• Collaborate with Growth, Analytics, Advisor Experience, Sales, Product, RevOps, and Data to scale
• Translate business goals into actionable lifecycle strategies and hypothesis-driven experiments.
• Lead testing on messaging, channel mix, cadence, and journeys and turn results into scalable
• Act as a lifecycle marketing thought partner across teams to inform planning and decisions.

🎯 Requirements

• 6+ years in CRM, lifecycle, or marketplace growth marketing; proven program ownership from strategy
• Strong ability to translate ambiguous goals into clear strategies and launched programs.
• Hands-on experience with marketing automation/CRM platforms (e.g., HubSpot, Braze, Iterable
• Analytical with experience in testing plans, cohort/funnel analysis, dashboards, and data-driven
• Independent, proactive, and capable of prioritizing without micromanagement.
• Experience partnering across Sales, Product, Analytics, Data, and customer/advisor experience

🎁 Benefits

• Unlimited vacation
• Health Insurance (including option fully covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits