Senior Lifecycle Marketing Manager

📋 Description

• Lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion
• Use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to
• Create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users
• Increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter
• Build experiments, measure what genuinely moved the numbers, scale the winners, and turn each
• Work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking

🎯 Requirements

• You’ve scaled CRM before: you can show significant improvements you personally drove in revenue
• You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM
• You think like a builder: you do not stop at recommendations; you can personally create segments
• You know how to find and prove what works: you can turn user behavior into ideas and use testing
• You move quickly and take ownership: you are comfortable building without a finished playbook
• You communicate clearly and work across teams: you collaborate directly with technical, creative

🎁 Benefits

• Work From Anywhere: Fully remote
• Paid Time Off: 4 weeks (20 working days) of PTO per year
• Annual Gathering: A yearly in-person meetup
• Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses &amp
• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per
• Learning Budget: Dedicated funds for courses, books, conferences, events, or certifications