Senior Lifecycle Marketing Manager

📋 Description

• Own and evolve lifecycle marketing strategy across our sports brands.
• Lead membership growth, optimizing acquisition, activation and conversion.
• Design and optimize automated journeys using segmentation, personalization, experimentation.
• Define the CRM roadmap and position CRM as a growth driver.
• Collaborate with Product, Content, Data and Marketing to deliver seamless experiences.
• Lead and develop the CRM team, establishing best practices and continuous improvement.

🎯 Requirements

• Proven experience leading lifecycle marketing or CRM in a digital consumer business.
• Deep expertise with CRM platforms and marketing automation (HubSpot, SFMC, Braze, XtremePush, Iterable).
• Strong segmentation, personalization, and end-to-end lifecycle design.
• Data-driven with experimentation and analytics to optimize engagement and outcomes.
• Ability to influence cross-functional stakeholders and translate goals into lifecycle strategies.
• Experience building or scaling CRM programs in fast-growth digital businesses; sports/betting a plus.

🎁 Benefits

• Smart colleagues to learn from.
• Development opportunities at all levels.
• Flexible work-life balance.
• Annual discretionary bonus.
• Paid annual leave; festive breaks.
• Global Legend events to unite the team.