Senior Lifecycle Marketing Manager

📋 Description

• Be a lifecycle thought leader — set strategy and standards.
• Expand lifecycle programs to deepen engagement across features.
• Increase retention and drive higher customer lifetime value.
• Ship and test at high volume with rigorous split-testing.
• Build AI-assisted workflows to scale outputs without headcount growth.
• Advance personalization from rules-based to model-driven content.

🎯 Requirements

• 5+ years driving growth in lifecycle/CRM.
• Shaped lifecycle strategy, not just execution.
• Fast-moving, data-driven executor with ownership mindset.
• Hands-on experience with Iterable, Braze, Customer.io or similar.
• Fluent with AI tools in daily workflow and know where they fit.
• SQL proficient; pull data and validate results.

🎁 Benefits

• Own lifecycle marketing in a growing fintech with real impact.
• AI-driven workflows to move fast and scale outputs.
• Work with seasoned founders and product teams to improve financial lives.