Senior Lifecycle Marketing Manager

📋 Description

• Own and manage CRM lifecycle programs across the buyer lifecycle.
• Design scalable lifecycle foundations, workflows, and processes.
• Launch automated campaigns with personalization and targeting.
• Develop persuasive messaging aligning product value and use cases.
• Collaborate with Content/Product Marketing/Operations/Data for campaigns.
• Establish testing, measurement, and continuous improvement.

🎯 Requirements

• 5+ years in CRM/lifecycle/email/demand gen in B2B SaaS or tech.
• Experience rebuilding lifecycle and nurture programs.
• Strong copywriting and messaging; simplify complex products.
• Expertise in segmentation, journeys, targeting, and automation.
• Analytical mindset; measure campaign performance and lifecycle impact.
• Hands-on with HubSpot, Hockeystack, Dreamdata or similar tools.

🎁 Benefits

• $120,000 - $160,000 USD, with equity opportunities.
• Fully remote work environment for US-based employees.
• Ownership of a high-impact marketing function.
• Cross-functional collaboration across marketing, product, operations, and data.
• Benefits package details shared during hiring.
• Inclusive culture focused on diversity and growth.