Senior Lifecycle Marketing Manager

📋 Description

• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
• Create and manage triggered campaigns based on behavioral data and customer segmentation
• Partner with product and customer success to identify key journey moments and engagement gaps
• Own campaign planning, testing, and optimization from concept through analysis
• Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for
• Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform

🎯 Requirements

• 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or
• Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience
• Experience implementing and optimizing marketing strategies using AI-powered tools.
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging and delivery
• Proficiency in Google suite of software (Sheets, Slides, etc)

🎁 Benefits

• 401(k) match
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and
• EAP, other wellbeing resources