Senior Lifecycle Marketing Manager

📋 Description

• Own lifecycle strategy for a complex, high-impact area.
• Lead cross-channel programs across email, push, in-app, and SMS.
• Align journeys to primacy, retention, ARPAM, and LTV outcomes.
• Collaborate with Product, Growth, Data, and Creative teams.
• Drive lifecycle innovation through data, AI, and automation.
• Set direction with member-centric, outcome-based goals.

🎯 Requirements

• 6–8+ years in lifecycle, integrated, or retention marketing.
• Strong analytics/AI tool fluency (Looker, Hex, Statsig).
• Hands-on with CRM/MA platforms (Braze, Iterable, Klaviyo).
• Experience designing end-to-end lifecycle automation.
• Ability to lead cross-functional decisions and navigate ambiguity.
• Solid data-driven testing and experimentation mindset.

🎁 Benefits

• Four days in-office, Fridays remote for some locations.
• Comprehensive health, financial, and wellbeing benefits.
• Generous vacation and parental leave policies.
• Wellness stipend and community involvement time off.
• Competitive equity and bonus eligibility.