Senior Lifecycle Marketing Manager

📋 Description

• Own lifecycle strategy for high-impact initiatives driving adoption and retention.
• Lead lifecycle strategy for new product launches with Product, Marketing, CS, Analytics.
• Develop personalized lifecycle programs delivering the right message at the right time via email.
• Build a culture of experimentation with hypotheses, tests, and scalable improvements.
• Synthesize customer behavior and product usage to identify gaps and opportunities.
• Partner with Product, Marketing, CS, Analytics, Eng, Growth to deliver cohesive experiences.

🎯 Requirements

• 7+ years of lifecycle marketing experience in B2B SaaS or product-led growth.
• Demonstrated success driving adoption, engagement, retention, and long-term value.
• Experience developing lifecycle strategies for new product launches or growth initiatives.
• Exceptional strategic thinking and analytical skills; ability to navigate ambiguity and execute.
• Expertise with lifecycle platforms (Braze preferred), segmentation, personalization, experimentation, and analytics.
• Authorized to work in the United States; Calendly does not sponsor immigration at this time.

🎁 Benefits

• Top Performer Bonus program and equity awards.
• Competitive benefits package.
• Pay ranges aligned with metro zones.
• Occasional travel for events and collaboration.