Senior Lifecycle Marketing Manager

📋 Description

• Create and optimize automated lifecycle journeys to educate and convert users.
• Lead lifecycle campaigns from planning to launch, including copy, segmentation, testing, QA, and optimization.
• Develop programs moving users from free/trial/self-managed to paid, including sales-assisted paths.
• Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams on audience strategy and handoffs.
• Use performance insights to identify gaps and optimize lifecycle programs.
• Act as an email marketing SME with best practices in creative, segmentation, personalization, deliverability, testing, and execution.

🎯 Requirements

• 5+ years in lifecycle, email, CRM, or growth marketing (B2B SaaS preferred).
• Strong experience building nurture programs, automated journeys, and trigger-based campaigns.
• Experience onboarding, activation, engagement, conversion, or self-service revenue programs.
• Expertise in Marketo or Iterable: segmentation, dynamic content, testing, QA.
• Strong email marketing: copy, personalization, testing, and performance optimization.
• Experience using campaign or product data to identify opportunities and improve results.

🎁 Benefits

• Benefits to support health, finances, and well-being.
• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity compensation and Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.