Senior Lifecycle Marketing Manager

📋 Description

• Build and optimize automated nurture journeys and triggered emails, using segmentation and
• Own programs from intake and planning through messaging, audience requirements, testing, QA
• Plan follow-up for integrated campaigns, ABM initiatives, events, and webinars, and create targeted
• Decide which prospects go to Sales, which stay in nurture, and which are excluded, then work with
• Coordinate with Campaigns, ABM, Product Marketing, Content, Field, and regional teams on audiences
• Track performance against progression, MQL conversion, and pipeline, and run tests to improve

🎯 Requirements

• 5+ years of experience in lifecycle, email, CRM, or growth marketing, ideally at a B2B SaaS
• Experience independently managing prospect nurtures, automated journeys, and integrated campaign
• Hands-on Marketo experience, including smart lists, segmentation, engagement programs, dynamic
• Experience using email and funnel performance data to recommend and make improvements, not only to
• Strong written communication, stakeholder management, and cross-functional coordination skills
• High attention to detail across audience logic, campaign setup, QA, localization, and reporting.

🎁 Benefits

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave