Senior Lifecycle Marketing Manager, Activation

📋 Description

• Maintain and grow Activation journeys for Personal and Small-Dollar Loans.
• Ideate, prioritize, execute, and report on journeys moving applicants to funding.
• Primary levers: email, SMS, push, and VoApps (ringless voicemail).
• Own end-to-end execution: strategy, creative, metrics, and readouts.
• Collaborate with tech, product, and marketing to define requirements.
• Develop hypothesis-driven testing roadmaps for owned journeys.

🎯 Requirements

• 4+ years in lifecycle marketing.
• Proven track record delivering KPI improvements.
• Translate complex data into actionable revenue insights.
• Advanced spreadsheets; BI tools like Looker or Mode.
• Strong CRM statistical testing knowledge.
• Hands-on Iterable experience required.
• Excellent communication and cross-functional collaboration.
• Experience with SMS and/or mobile push preferred; CDP HighTouch bonus.

🎁 Benefits

• Competitive compensation with base, bonus, and quarterly equity.
• 401(k) or retirement savings with company match.
• Employee Stock Purchase Plan (ESPP) for US employees.
• Comprehensive health coverage (medical, dental, vision).
• HSA contributions for eligible US plans.
• Paid time off, sick leave, and holidays.