Senior Lifecycle Marketing Manager

📋 Description

• Own and build lifecycle marketing campaigns across email and in-product messaging for multiple
• Design and execute large-scale programmatic campaigns, including recurring account health
• Build and manage automated first-touch programs for product-qualified leads and inbound leads in
• Partner with data and growth engineering teams to identify relevant product usage signals and
• Manage suppression lists, contact governance, and audience rules to ensure campaigns reach the
• Conduct thorough pre-send QA, live proofs, launch monitoring, and real-time troubleshooting

🎯 Requirements

• Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth or
• Proven ability to own marketing programs end to end, including strategy, audience development
• Hands-on experience with Marketo or an equivalent marketing automation platform, including campaign
• Strong ability to work with data teams to validate record-level information, targeting logic
• Experience translating technical products or product usage signals into clear, credible messaging
• Familiarity with developer ecosystems, cloud infrastructure, or complex multi-product software

🎁 Benefits

• Compensation: CA$160,300–CA$229,000 plus equity for Canada-based employees.
• Remote-first work: Work remotely with access to offices for connection and collaboration.
• Flexible working: Autonomy to manage your schedule while meeting role expectations.
• Time off: Generous paid time off, quarterly wellness days, and an end-of-year wellness break.
• Home office support: Resources to help create a comfortable and effective home workspace.
• Technology stipend: Equivalent to US$100 net per month.