Senior Lifecycle Marketing Manager

📋 Description

• Own lifecycle programs (1:many and 1:few) via email to drive product adoption and cross-sell
• Build trigger-based, behavior-driven email programs aligned with product actions and launches.
• Mine data for underserved segments and untapped moments to inform campaigns.
• Develop customer delight programs turning users into advocates.
• Collaborate with Content, Events, Webinars, Marketing Ops, and Success teams to align content and
• Leverage AI to scale personalization, segmentation, and experimentation velocity.

🎯 Requirements

• 9+ years of email and lifecycle marketing in B2B SaaS with a track record of strategy ownership.
• Hands-on, leveraging AI to scale output rather than expanding headcount.
• Deep HubSpot expertise: segmentation, automation, dynamic content; co-owning the platform with Ops.
• Strong cross-functional influence with Content, Events, Webinars, Product Marketing, Growth Product.
• Ability to identify lifecycle needs, align with partners, and drive results without direct
• User-centric mindset; data-informed, accountable for KPIs and impact.

🎁 Benefits

• Competitive compensation with employee stock options
• 401k with 3% company contribution
• Fully paid health, dental, and vision insurance
• Pre-tax FSA and Dependent Care Account
• 16 weeks paid parental leave
• Flexible Time Off and professional development stipend