Senior Lifecycle Marketing Manager

📋 Description

• Build and scale lifecycle programs: Own and develop lifecycle campaigns across email and in-product
• Run large-scale programmatic campaigns: Design and execute recurring, high-volume campaigns against
• Automate lead and renewal motions: Build and manage automated first-touch programs for
• Validate audiences and behavioral signals: Work with data and growth engineering teams to access
• Manage contact governance: Maintain suppression lists, contact governance rules, and targeting
• Own campaign QA and launch operations: Conduct pre-send QA, live proofs, launch monitoring, and

🎯 Requirements

• Lifecycle marketing expertise: Demonstrated experience specifically in lifecycle marketing, ideally
• End-to-end program ownership: Proven ability to own campaigns from strategy and audience definition
• Marketing automation experience: Hands-on experience building campaigns in Marketo or an equivalent
• Data and targeting validation: Comfortable partnering directly with data teams to validate
• Technical-to-message translation: Experience turning technical products, usage signals, or
• Technical familiarity: Comfortable navigating developer ecosystems, cloud infrastructure, SaaS

🎁 Benefits

• Competitive compensation: Canada-based compensation of CA$160,300–CA$229,000 plus equity.
• Equity participation: Equity is provided to full-time employees, allowing employees to share in the
• Fully remote work: Remote-first role with the flexibility to work from home.
• Flexible working environment: Autonomy to manage your schedule while maintaining accountability for
• Generous time off: Paid time off, quarterly wellness days, and a designated year-end wellness break.
• Home office support: Resources to help create a comfortable and effective home working environment.