Senior Lifecycle Marketing Manager

📋 Description

• Own the end-to-end CRM lifecycle strategy and execution, covering onboarding, first purchase
• Analyze behavioral data to identify points of disengagement, conversion opportunities, purchasing
• Design and optimize onboarding, abandoned-payment, promotional, offer, and follow-up journeys that
• Develop segmentation, personalization, messaging, and timing strategies designed to increase
• Build and run structured experiments, measure incremental impact, identify winning approaches, and
• Work hands-on with CRM campaigns by creating segments, journeys, campaign logic, testing

🎯 Requirements

• Demonstrated experience scaling CRM programs and personally driving measurable improvements in
• Strong B2C consumer growth background, ideally within a high-volume subscription business where CRM
• Hands-on ability to build segments, customer journeys, experiments, campaign logic, and performance
• Strong analytical and experimentation skills, including the ability to translate user behavior into
• Comfortable working in fast-scaling environments without a fully established playbook, with a
• Excellent English communication skills and the ability to collaborate effectively with technical

🎁 Benefits

• Fully remote work, allowing you to work from anywhere and choose the environment where you are most
• Flexible B2B contract structure, with a preference for long-term commitment and meaningful impact.
• 4 weeks, or 20 working days, of paid time off per year.
• Annual in-person company gathering for collaboration, brainstorming, and team connection.
• $100 USD monthly allowance toward health insurance expenses.
• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to