Senior Lifecycle Marketing Specialist

📋 Description

• The Senior Lifecycle Marketing Specialist will support the development and execution of lifecycle
• Own campaign execution processes, including audience segmentation, personalization, journey
• Translate lifecycle strategies into campaign plans and creative briefs based on customer insights
• Partner with Creative, Analytics, Data Science, and Product teams to develop effective customer
• Create and analyze A/B tests, develop hypotheses, measure results, and recommend improvements to
• Leverage AI tools to improve campaign development, quality assurance, operational efficiency, and

🎯 Requirements

• 3–5+ years of experience in lifecycle marketing, CRM marketing, retention marketing, growth
• Proven experience building and launching multi-channel campaigns and automated customer journeys.
• Hands-on experience with Braze or comparable marketing automation platforms.
• Strong understanding of audience segmentation, personalization strategies, and lifecycle journey
• Experience supporting acquisition, reacquisition, retention, or win-back programs with measurable
• Solid experimentation skills, including A/B testing, hypothesis creation, performance analysis, and

🎁 Benefits

• Competitive salary range of $100,000–$111,500 per year.
• Potential equity grants and discretionary bonus opportunities.
• Comprehensive medical, financial, and wellness benefits for employees and families.
• Flexible remote-first work environment with adaptable working hours.
• Paid time off programs, including vacation, sick leave, and parental leave.
• 401(k) matching program.