Senior Lifecycle Marketing Specialist

📋 Description

• Support lifecycle strategy and roadmap for customer acquisition and reacquisition.
• Build and execute personalized Braze campaigns across email, push, in-app, and SMS.
• Own campaign setup from audience segmentation through launch.
• Translate lifecycle strategies into clear campaign plans and briefs.
• Partner with Creative, Data Analytics & Science, and Product teams.
• Work with HTML to personalize, troubleshoot, and QA lifecycle communications.

🎯 Requirements

• 3-5+ years in lifecycle/CRM marketing with Braze or similar.
• Hands-on multichannel campaigns: email, push, in-app, SMS.
• Experience supporting acquisition/reacquisition and improving conversions.
• Strong audience segmentation, personalization, and journey logic.
• Solid experimentation: hypotheses, A/B tests, analysis.
• HTML and Liquid experience for campaign setup, personalization, QA.

🎁 Benefits

• Competitive salary and stock options
• Comprehensive benefits for you and family
• Flexible location, hours, and PTO
• 401(k) matching
• Monthly Acorns account contributions
• Career development programs and leadership initiatives