Senior Lifecycle & Retention Manager

📋 Description

• Build the CRM programmes and lifecycle journeys that drive adoption and conversion — from first
• Build an agentic, signal-driven system with the Marketing Lead that turns behavioural data, call
• Experiment and measure with A/B tests and holdout groups to make decisions based on incremental
• Scale what works into a repeatable system, not one-off campaigns.
• Connect journeys with Sales and Customer Success, handing off to a human touch when more effective
• Use CRM as a lever for marketplace liquidity and orchestrate email, in-app, transactional comms and

🎯 Requirements

• Owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they
• Directly influenced conversion, activation or retention metrics and are confident with data and
• Genuinely AI-native: proven experience building AI-driven automation or agentic CRM systems.
• Write and run SQL queries independently.
• Go from data → insight → idea → implementation → result without needing someone else to define
• Work effectively across Product, Sales, Customer Success and Engineering.

🎁 Benefits

• Room to shape and grow: One of the first marketing hires — real ownership of lifecycle and CRM.
• AI at the core: Build with the latest tools and move fast.
• Competitive compensation: Salary above market average, permanent contract.
• Work-life balance: Fully remote or from our office in Berlin Kreuzberg, flexible hours.
• Top-notch equipment: A new MacBook Pro.
• A great team: Open, international, with regular off-sites and team events.