Senior Lifecycle Strategist

📋 Description

• Define the B2B lifecycle strategy, journey architecture, and audience framework.
• Design nurture programs by persona, segment, and product interest.
• Partner with RevOps, Data, Web, SDR, Sales, and Product for triggers.
• Translate strategy into program requirements, content needs, and launch sequencing.
• Own lifecycle experimentation across segmentation, messaging, and CTAs.
• Develop measurement across reach, engagement, conversion, and pipeline.
• Improve database health via data quality, enrichment, and consent.
• Build durable lifecycle playbooks balancing personalization and scale.

🎯 Requirements

• 10+ years in B2B lifecycle, CRM, retention, growth, or marketing automation.
• Deep knowledge of segmentation, nurture, personalization, automation, and measurement.
• Hands-on with enterprise marketing automation; Marketo and Salesforce valued.
• Track record of improving conversion, activation, pipeline, retention, or expansion.
• Strong systems thinking; translate needs into decision rules and journey logic.
• Excellent partnership across technical, analytical, creative, sales, and customers.
• Comfort with imperfect data and evolving processes toward reliability.
• Genuine curiosity about AI and how it can improve personalization and decisioning without compromising trust.

🎁 Benefits

• Hybrid work model with 3 days in the office per week.
• Relocation assistance for new employees.
• Occasional travel may be required.