Senior Manager, 1:Many Account-Based Marketing

📋 Description

• Own the 1:Many ABM strategy, execution, and performance for Rubrik's 1:Many ABM programs across
• Build and maintain account tiering beyond segmentation, develop coverage models that map named
• Develop and run vertical programming within the 1:Many motion, with Financial Services (FSI) as a
• Work cross-functionally with marketing partners to orchestrate multi-channel plays — paid media
• Partner with Sales Development and Sales to define account routing, follow-up SLAs, and closed-loop
• Own the program budget, forecast pipeline contribution, and report on influenced and sourced

🎯 Requirements

• 8+ years in B2B marketing, with 4+ years in account-based marketing, demand generation, or
• Demonstrated ownership of scaled or 1:Many ABM programs with measurable pipeline impact.
• Hands-on fluency with the modern ABM and martech stack: 6sense or Demandbase, Salesforce, and
• Practical, hands-on experience applying generative AI to marketing work — prompt design, agent or
• Strong analytical instincts. Comfortable working in data, building models, and defending a number
• Excellent written and verbal communication.

🎁 Benefits

• This role is eligible for bonus potential, equity and benefits.