Senior Manager, B2B Marketing

📋 Description

• Own marketing-sourced pipeline targets, quarterly and annual forecasts, and the plan to hit them.
• Own the full events budget and conference strategy. Decide which shows to attend, sponsor or cut
• Own the marketing tech stack and operating model, with HubSpot as the CRM and system of record.
• Build Claude skills and agents to automate lead follow-up, nurture, event workflows, reporting and
• Own paid strategy across LinkedIn, display and search. Shift budget across channels and programs
• Run an ongoing website testing program, launching and reporting on tests weekly

🎯 Requirements

• 7+ years in B2B demand generation, with ownership of pipeline targets and a multi-program marketing
• Must have hands-on HubSpot experience as both CRM and marketing automation platform (MAP)
• Hands-on experience building and using Claude skills and agents to automate marketing workflows. Be
• Proven experience owning an events program and budget from strategy through ROI reporting
• Track record of forecasting pipeline and reporting results to executive leadership
• Strong copywriting skills for specialized professional audiences