Senior Manager, Brand and Integrated Marketing

📋 Description

• Lead Roo’s brand team across brand/content, social/community, and events.
• Develop narratives and systems that define Roo’s brand across the customer journey.
• Guide external partners (PR, design, web, ads) to Roo’s strategy and quality.
• Shape brand strategy with audience insights, messaging, and channel plans.
• Grow Roo’s reach across social, community, events, content, and emerging channels.
• Build scalable brand processes and templates for consistent activation.

🎯 Requirements

• You have experience in brand marketing, integrated/campaign marketing, or related roles, leading multi-channel work end-to-end.
• You’ve managed and developed teams, including direct reports and external partners/agencies.
• You understand brand across the full customer journey, from major campaigns to everyday execution.
• You’re a strong storyteller with editorial judgment and an eye for visual consistency.
• You’re highly collaborative, working across teams with clear communication and trust.
• You use data, research, and performance learnings to sharpen strategy and drive impact.

🎁 Benefits

• Remote-first company; if based in San Francisco, hybrid role.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits with base plan covered; optional premium buy-up.
• 401K and Unlimited Paid Time Off.
• Paid parental leave and gifts on birthdays and anniversaries.
• Domestic travel for regional team building events.