Senior Manager, Brand and Integrated Marketing

📋 Description

• Set the strategic direction for Roo's brand team, translating business and marketing priorities
• Lead integrated campaigns from audience insight and messaging through creative direction, channel
• Elevate the quality, clarity, creativity, and visual consistency of Roo's brand work across major
• Use performance data, audience insights, and campaign learnings to improve how brand work is
• Grow Roo's reach across social, community, events, content, and emerging channels.
• Develop brand-led programs and moments that build stronger connection with vets, techs, hospitals

🎯 Requirements

• Experience in brand marketing, integrated marketing, campaign marketing, or a related role, with
• Managed and developed teams, including direct reports and external partners or agencies.
• Understand how brand shows up across the full customer journey, from major campaigns to everyday
• Strong storyteller with creative judgment, a clear point of view, and an eye for visual
• Highly collaborative, work across teams, build trust, and bring people along through clear
• Use data, research, and performance learnings to make better decisions, sharpen strategy, and drive

🎁 Benefits

• Accelerated growth & learning potential
• Stipends for home office setup, continuing education, and monthly wellness
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with
• 401K
• Unlimited Paid Time Off
• Paid Maternity/Paternity and reproductive care leave