Senior Manager, Consumer Marketing

📋 Description

• Own the consumer marketing strategy for Ibotta's in-app gaming.
• Develop native positioning and channel strategy for gaming.
• Partner with Product and gaming partner on rollouts and integration.
• Define success metrics and build reporting for gaming adoption.
• Build lifecycle flows for gaming: onboarding, re-engagement, rewards.
• Champion cross-product adoption across the Saver base.

🎯 Requirements

• 6–9 years of consumer marketing with product adoption, app engagement.
• Experience launching or growing a feature within an existing app.
• Experience with roadmaps, experimentation, and sprint cycles.
• Data-driven with KPI definition, interpretation, and pivoting.
• Excellent communicator who rallies cross-functional teams.
• Familiarity with Braze or similar customer engagement platforms.

🎁 Benefits

• Competitive pay and benefits package.
• Flexible time off.
• Medical, dental, and vision coverage.
• Employee Stock Purchase Program.
• 401k match.
• Denver office perks: paid parking, snacks, and occasional meals.