Senior Manager, Customer Lifecycle & Loyalty

📋 Description

• Develop CRM strategy for retention and LTV; reduce churn.
• Design and run loyalty program with tiers and integrations.
• Define segmentation and personalization for lifecycle comms.
• Build data-driven journeys (onboarding, activation, nurture, win-back).
• Perform A/B testing and analyze results to improve campaigns.
• Own CRM platform; coordinate with vendors and data teams.

🎯 Requirements

• Bachelor’s in Marketing, Business, Data Analytics; master preferred.
• 2–5 years CRM/Lifecycle Marketing; 1+ year leadership.
• Hands-on with CRM platforms: CleverTap, Braze, SFMC, HubSpot.
• Strong segmentation, journey mapping, multi-channel campaigns.
• Analytical mindset; use data to diagnose problems and optimize.
• Excellent communication; independent in fast-paced crypto setting.

🎁 Benefits

• Meaningful cross-team collaboration to improve CX.
• Growth opportunity as Coins expands beyond APAC.
• Space for bright ideas and data-driven impact.