Senior Manager, Customer Marketing

📋 Description

• Lead customer lifecycle, retention, and advocacy initiatives
• Design campaigns and programs that drive engagement, loyalty, cross-sell/upsell revenue, and brand
• Partner with Customer Success, Sales, and Product teams
• Own customer journey: map and optimize post-purchase journey (onboarding, adoption, renewal
• Run and scale GRR campaign portfolio (Customer Forums, webinars, product demos, tracker)
• Drive expansion revenue with signal-based triggers to convert into qualified upsell pipeline

🎯 Requirements

• 7+ years of marketing experience with 3-5 years in customer marketing, lifecycle marketing, or
• B2B SaaS strongly preferred; cybersecurity a plus
• Demonstrated success building signal- or trigger-based upsell campaigns
• Proven experience managing programs independently and leading cross-functional initiatives
• Strong portfolio of customer-driven content (case studies, videos)
• Experience managing review platforms or advocacy software

🎁 Benefits

• Competitive salary
• Stock options
• Health benefits
• Unlimited PTO
• Parental leave
• Tuition reimbursements